xml:lang="en" name="citation_keywords"> xml:lang="en" name="citation_keywords"> Meta Data Article Page


May Conference on Strategic Management

First announcement and call for papers

Environmental and Material Flow Management

First announcement and call for papers
SJM is covered by SCOPUS (http://www.scopus.com)

Since 2006, Published by Technical Faculty in Bor - Serbia. 

Electronic version of this Journal is an Open Accessed source of information  

SJM is covered by EBSCO Publishing (http://www.ebscohost.com)

Serbian Journal of Management
2017, vol. 12, iss. 2, pp. 201-215
article language: English 
Original Reseacrh Paper
Full text (pdf)
How to perceive the corporate social responsibility in the agro-food companies?
Ubrežiová Iveta, Moravčíková Kamila
Slovak University of Agriculture, Faculty of Economics and Management, Nitra, Slovakia

e-mail:  iubreziova@gmail.com


The basic aim of the article is to evaluate the extent of a companies’ engagement with CSR as well as to uncover the nature and type of CSR activities in the agro-food companies operating in the Slovak Republic. In order to fulfill the basic aim, we set the partial aims which involve several research questions. Primary information and data were obtained by the questionnaire survey in order to assess the level of companies’ engagement with CSR policy and activities they carry out within this policy. Secondary data consist of various publications, web-pages of selected companies, their annual general statements and statements concerning CSR policy. To every company, one questionnaire was distributed - in some case, it was possible to send it directly to person responsible for CSR activities. To graphically display our results, we used MS Excel and for other statistical processing SAS and SPSS. According to the results and findings from the questionnaire survey, the authors of the article finds it appropriate to offer several recommendations and ideas dealing with support of CSR in the Slovak Republic.
CC By link
This Work is licensed under a Creative Commons Attribution 4.0 License.


networking; entrepreneurs’ network; innovative entrepreneurship; small and medium sized enterprises
*** (2010) Perception of the CSR concept and its practiques by SMEs in Slovakia. nline] FOCUS. [Accessed 2015- 12-21]. Available at WWW: (In Slovak)
Albersmeier, F., Spiller, P. (2010) The reputation of the German meat sector: A structural equation model. German Journal of Agricultural Economics, 258-270; 59
Barnett, M.L., Salomon, R.M. (2012) Does it pay to be really good? addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33(11): 1304-1320
Barrientos, S., Dolan, C., Tallontire, A. (2003) A Gendered Value Chain Approach to Codes of Conduct in African Horticulture. World Development, 31(9): 1511-1526
Dahlsrud, A. (2008) How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1): 1-13
Deblonde, M., de Graaff, R., Brom, F. (2007) An Ethical Toolkit for Food Companies: Reflections on its Use. Journal of Agricultural and Environmental Ethics, 20(1): 99-118
Dlott, J., Gunders, D., Arnold, A. (2006) Sustainability trends in the agrifood sector. Soquel, UK: Sure Harvest, Sure Harvest Briefing Paper
Elinder, S.L., Lock, K., Blenkus, G.M. (2006) Public health, food and agriculture policy in the European Union. in: Stahl T.; i dr. [ed.] Health in all policies: Prospects and potentials, Helsinki: Ministry of Social Affairs and Health
Gao, Z., Schroeder, T.C., Yu, X. (2010) Consumer Willingness to Pay for Cue Attribute: The Value Beyond Its Own. Journal of International Food & Agribusiness Marketing, 22(1-2): 108-124
Hajdu, Z., Andrejkovič, M., Mura, L. (2014) Utilizing Experiments Designed Results during Error Identification and Improvement of Business Processes. Acta Polytechnica Hungarica, 11(02):
Hartmann, M. (2011) Corporate social responsibility in the food sector. European Review of Agricultural Economics, 38(3): 297-324
Heikkurinen, P., Forsman-Hugg, S. (2011) Strategic Corporate Responsibility in the Food Chain. Corporate Social Responsibility and Environmental Management, 18(5): 306-316
Heyder, M., Theuvsen, L. (2012) Determinants and Effects of Corporate Social Responsibility in German Agribusiness: A PLS Model. Agribusiness, 28(4): 400-420
Jaďuďová, J. (2013) Perception of corporate social responsibility in selected sector of national economy of the Slovak Republic. in: Electronic International Interdisciplinary Conference, 2, 339-342
Jenkins, H. (2006) Small Business Champions for Corporate Social Responsibility. Journal of Business Ethics, 67(3): 241-256
Joyner, B.E., Payne, D. (2002) Evolution and Implementation: A Study of Values, Business Ethics and Corporate Social Responsibility. Journal of Business Ethics, 41(4): 297-311
Koppelmann, U., Willers, C. (2008) Marketing in resistance markets. Absatzwirtschaft-Zeitschrift fur Marketing, 28-32; 2; In German
Krasnodebski, A., Cieslik, J. (2001) Studies on consumer preferences on an example of dairy products. in: Competitiveness of Selected Agrarian Commodities of Slovakia Before its Accession to the EU, SUA in Nitra, Proceedings of scientific papers III, 53-57
Kruskal, W.H., Wallis, W. A. (1952) Use of Ranks in One-Criterion Variance Analysis. Journal of the American Statistical Association, 47(260): 583-621
Kunz, V. (2012) Corporate social responsibility. Praha: Grada Publishing, In Czech
Lamberti, L., Lettieri, E. (2009) CSR Practices and Corporate Strategy: Evidence from a Longitudinal Case Study. Journal of Business Ethics, 87(2): 153-168
Maloni, M.J., Brown, M.E. (2006) Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry. Journal of Business Ethics, 68(1): 35-52
Matysek-Pejas, R., Szafranska, M. (2009) European consumer and products of ecological agriculture. in: Horská E. [ed.] European consumer and consumer behavior, Nitra: SPU, 174-193. (In Slovak)
Mazur-Wierzbicka, E. (2015) The application of Corporate Social Responsibility in European Agriculture. Moscellanea Geographica - Regional Studies on Development, 19 (1); 19-23
McWilliams, A., Siegel, D.S., Wright, P.M. (2006) Corporate Social Responsibility: Strategic Implications*. Journal of Management Studies, 43(1): 1-18
Mura, L., Gašparíková, V. (2014) Penetration of small and medium sized food companies on foreign markets. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 58(3): 157-164
Murillo, D., Lozano, J.M. (2006) SMEs and CSR: An Approach to CSR in their Own Words. Journal of Business Ethics, 67(3): 227-240
Nagyová, Ľ., Holienčinová, M., Košičiarová, I., Holota, T. (2016) Corporate Social Responsibility in Food Manufacturing Companies - Environmental Dimensions. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 64(3): 1037-1043
Perrini, F., Minoja, M. (2007) Strategizing corporate social responsibility: evidence from an Italian medium-sized, family-owned company. Business Ethics: A European Review, 17(1): 47-63
Poetz, K., Haas, R., Balzarova, M. (2012) Emerging strategic corporate social responsibility partnership initiatives in agribusiness: the case of the sustainable agriculture initiative.Journal on Chain and Network Science, 12(2): 151-165
Prinic, L. (2003) Engaging Small Business in Corporate Social Responsibility. Canada: Canadian Business for Social Responsibility
Schaper, M., Savery, L. (2004) Entrepreneurship and Philanthropy: The Case of Small Australian Firms. Journal of Development Entrepreneurship, 9 (3); 239-250
Sen, S., Bhattacharya, C.B. (2001) Does doing good always lead to doing better?: Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38; 225-43
Skypalová, R., Kučerová, R. (2014) Knowledge and Application of Concept of the Corporate Social Responsibility in the Czech Republic. Procedia Economics and Finance, 12: 607-615
Smith, G., Feldman, D. (2004) Implementation mechanisms for codes of conduct. Washington, DC: CSR Practice, 2004
Székely, F., Knirsch, M. (2005) Responsible Leadership and Corporate Social Responsibility:. European Management Journal, 23(6): 628-647
Ubrežiová, A., Horská, E. (2011) Perception and approach towards corporate social responsibility in SMEs: Case study of Slovak and Czech Republic. in: PEFnet 2011 European Scientific Conference of Ph.D. Students, Brno
Ubrežiová, I., Stankovič, L., Mihalčová, B., Ubrežiová, A. (2013) Perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7): 2903-2910
Ubrežiová, I., Kozáková, J., Malejčíková, A. (2015) Corporate Social Responsibility and Perception of Environmental Pillar in the Selected Set of the Slovak Enterprises. Procedia Economics and Finance, 34: 542-549